Catering for the more adventurous traveler, the concept of glamorized camping, glamping for short, is quickly gaining ground as an industry. Accordingly, as of 2022, the glamping industry was valued at $2.73 billion and projected to advance by 10.3% annually. However, it is not the easiest of businesses to get into and therefore for anyone seeking to effectively run a luxury camping business should adopt the following seven steps in order to increase occupancy and profits.
The Location is of Great Importance
The Importance of the location of one’s glamping campsite cannot be over emphasized. Why? Because the site becomes a destination for the tourists.
Where to position the business audience:
- Aesthetic Nature: Dramatic landscapes comprising mountains, waters, or forests are appealing to tourists.
- Commuting convenience: It should be possible for visitors to drive or take a bus to the venue.
- Weather patterns: A favorable temperate climate is one that allows the business to open throughout the year.
- Moroccan style appeals to tourists, especially those stereotypically motivated by hiking, sun bathing, or cultural activities.
- Existing rules and practices about the site- Your chosen area should have favorable zoning as far as land use and environmental controls, the handy dandy incremental permits do not apply.
Pro tip: Majority – over eighty percent – of the tourist pocketbooks would rather want a place so far with basic amenities in the towns such as emergencies; they will drive to get supplies.
Create/Develop/Construct/Build Distinctively Unique and Comfortably designed Belief Boxed Structures
Most People prefer to go glamping rather than camping, and this is due to the level of luxury and comfort provided. Make your lodges differentiated from others’ glamping lodges. Check out the following common solutions:
- Large safari tents: Come with beds other pieces of furniture and a bathroom inside.
- House on tree tops: Raised houses providing spectacular views.
- Ergonomically insulated round structures kitted with walls along with stylish dcor are available in yurts.
- Airstreams and Recreational Vehicles: Traditional mobility units of living catered to retro style.
- Eco-Pods: sustainable trendy tiny houses.
One thing is to make sure all units come with at least good mattresses, air conditioning or heating, power supply as in electricity and self contained toilets and bathrooms.
Establish a Healthy Focus on Making Your Presence Felt Online
In a world where most things are done online, 90% of travelers look for an accommodation facility online before choosing to stay anywhere. Therefore, it will be important to ensure there is a strong online presents.
Important components of websites –
- High-resolution photos and films;
- Quick and convenient booking systems that allow customers to pay in any mode they prefer:
- Evaluations from guests and other users
- In-depth overviews of the facilities and the services offered
Social Media and Promotion:
- Leverage visual platforms such as Instagram and Pinterest to sustain the growth of the fan base.
- Share experience videos as well as walk it round videos of the facility.
- Advertise and organize competitions.
- Make use of Google My Business to increase the visibility of accounts in local packs.
Spice Up the Activity to his Satisfaction
Comfortable Beds Isn’t All There Is into Running a Glamping activity successfully. Make sure your Rollaway Beds are extremely comfortable so that your guests will come back.
Here are some activities:
- With regards to sports and games: Walking on trails, riding canoes and other boating activities, riding on ropes and looking at animals.
- Health and Fitness: Occasional yoga, spa, and Jacuzzi are some of those nice things.
- Places and People: Cooking, having a wine taster evening, and telling stories.
- Star Gazing and Fires: People can enjoy the facilities at the center.
A statistic reveals that the majority of glampers, more than 65%, are searching for the perfect balance of relaxation and adventure.
Reduce Ecological Footprint and Care for the Environment
Friendly Tactics Earthship Construction This is becoming very popular; thus enthusiasts of clean conscious tourists would also come in handy if the operations are fitted in-line with the needs of clients in this sphere.
Ways to Apply Such Policies:
- Power Using Sunlight: Electricity production using panels that are light sensitive.
- Water: Harvest rainwater or use flow-control toilets to limit wastage.
- Materials: Avoid overuse of plastic and embrace the use of disposable crops.
- Cuisine: Eco-ovens with locally made food using fresh organic vegetables.
- Conservation-friendly: Ensure no harm is done to wildlife.
Statistics: Most tourists indicate a preference for green homes (72%).
Meet Customers’ Expectations
The success of a business may be heavily influenced by its guests. Lessen the burden on the guests; they will promote the establishment and return.
How to Deliver a Positive Experience:
- Responding to calls and making reservations as fast as possible.
- Warm regards especially those who are returning clients, a drink on the house, or even parts on distinguishment.
- Order and Care of the Accommodations: All rooms should be clean and properly dressed.
- Recruitment of socially skillful and knowledgeable individuals who can attend to the needs of the people around them including the clients.
- Security: First aid kits, transparent safety information, emergency contacts.
Tip: It is estimated that 35 % more bookings are made with 5 stars rating consistently in the sites such as Airbnb and in assistance with Google.
Seek Complementary Products / New Income Streams for Support Towards Fundraising
Dependending solely on guest bookings might not be enough business wise. There are other means by which one can make extra cash.
Other revenue generating ideas include:
- Special Package Holidays: romantic getaways like honeymoons, family get togethers or wellness holiday breaks.
- Leasing: This could cover bicycles, fishing rods and cameras.
- Retail Outlet on the Premises: This store could carry some popular snacks, some camping equipment and even some souvenirs for caring mothers.
- Teaching and holding any kinds of events attached to/Building or holding expansions of wellness programs, music events, or building sites for team productivity camps even for businesses at first art stage.
- Existing Affiliate Schemes: Encourage purchases, advertisements or consumers to locals for a percentage commission.
Range: Providing niche element (activities) and additional/option sales can increase revenues during one customer by 20-30%.
Conclusion
The reality of starting and running a successful glamping business is called; planning skills, outstanding guest service, and thinking out of the box in a glamping world where every other person is starting a venture. To turn any standing tent site into an eco-friendly glamping site, one has to choose the appropriate location, provide luxurious offers, and adopt such glamping marketing strategies.
The abovementioned tips will provide you with an opportunity to learn in practice if you are ready to join the glamping site management.
